The campaign begins its test phase this month and will be broadcast across media in the Republic of Ireland and the UK, including on TV, online, and on Concern Worldwide's homepage.
Breige McGinn, senior direct marketing executive at Concern Worldwide, said: "We were instantly impressed with DTV Group's understanding of our proposition and how best to communicate it in order to garner support through DRTV. Their proven expertise in DRTV fundraising coupled with their commitment to bring the project together in a short timeframe and fair budget made them the best possible choice."
DTV Group is also testing time-lengths, ask levels including one-off donations, and separate telephone numbers for each channel so it can gather and analyse comprehensive response data.
"I'm really looking forward to getting stuck into some data over the next few weeks," said Peter Muffett, managing director of DTV Group.
DTV Group has worked with a number of commercial and charity clients including Save the Children, RSPB, British Airways, American Express and Reader's Digest. This May it helped wildlife conservation charity RSPB to create a DRTV ad designed to change its public image.
.jpg)
.jpg)