Brexit

News & analysis on the historic vote from the advertising, marketing and media communities

AGENCY
IPA: agencies raising prices 'inevitable' (Getty Images/Sean Gladwell)
Ben Bold
Jun 08,2022

IPA sounds pre-emptive warning of 'inevitable' agency price hikes

MEDIA
Newsworks research reveals growing willingness to listen to different perspectives
Sara Nelson
May 06,2021

Newsworks research reveals growing willingness to listen to different perspectives

AGENCY
Has the govt got the right strategy for its post-Brexit 'Check, change, go' campaign?
Gemma Charles
Jul 15,2020

Has the govt got the right strategy for its post-Brexit 'Check, ...

AGENCY
UK Advertising Export Group to showcase UK's strengths to international audience
Kim Benjamin
Mar 02,2020

UK Advertising Export Group to showcase UK's strengths to international audience ...

AGENCY
Govt unveils 'Ready to trade' campaign after Brexit day
Jonathan Owen
Feb 03,2020

Govt unveils 'Ready to trade' campaign after Brexit day

AGENCY
What do this year's Christmas ads say about the national mood?
Simon Gwynn
Nov 20,2019

What do this year's Christmas ads say about the national mood? ...

AGENCY
Brexit ad campaign: 'wasteful show' made by 'strutting cocks'
David Bain
Nov 19,2019

Brexit ad campaign: 'wasteful show' made by 'strutting cocks'


Most of £100m for government Brexit campaign remains unspent
Jonathan Owen
Nov 06,2019

Most of £100m for government Brexit campaign remains unspent

Led By Donkeys: We are creating political street theatre
Gideon Spanier
Nov 05,2019

Led By Donkeys: We are creating political street theatre

'Get ready for Brexit' campaign paused
Gurjit Degun
Oct 29,2019

'Get ready for Brexit' campaign paused

MPs to investigate 'Get ready for Brexit' ads
Emmet McGonagle
Oct 28,2019

MPs to investigate 'Get ready for Brexit' ads

National Audit Office warns that £100m Brexit campaign is failing to resonate
Jonathan Owen
Oct 23,2019

National Audit Office warns that £100m Brexit campaign is failing to resonate

The £100m guessing game the government insists on playing
Simon Gwynn
Oct 22,2019

The £100m guessing game the government insists on playing

Britain vs EU: adlanders pick their favourite brands
Staff
Oct 16,2019

Britain vs EU: adlanders pick their favourite brands

Led By Donkeys invites public to design new ads
Omar Oakes
Sep 26,2019

Led By Donkeys invites public to design new ads

Get ready for mockery: government Brexit campaign spoofed
Simon Gwynn
Sep 02,2019

Get ready for mockery: government Brexit campaign spoofed

Fear and worry in Brexit Britain: looming no-deal exit causes consumer jitters
Simon Gwynn
Aug 23,2019

Fear and worry in Brexit Britain: looming no-deal exit causes consumer jitters

No, it's not acceptable to spend £100m on no-deal Brexit ads
James Parsons
Aug 12,2019

No, it's not acceptable to spend £100m on no-deal Brexit ads

Brexit: the government says the UK will leave the UK on 31 October
Ben Bold
Jul 29,2019

Boris Johnson government plans £100m campaign for no-deal Brexit

Does the ad industry lack empathy?
Simon Gwynn
Jul 17,2019

Does the ad industry lack empathy?

Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'
Paul Simpson
Jul 17,2019

Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'

Tesco's Dave Lewis: Brexit in October could be far worse than in March
Simon Gwynn
Jun 13,2019

Tesco's Dave Lewis: Brexit in October could be far worse than in March

Change UK appoints The & Partnership as full-service agency
Simon Gwynn
Apr 24,2019

Change UK appoints The & Partnership as full-service agency

Lessons from the ads that captured the People's Vote march
Angus Macadam
Mar 26,2019

Lessons from the ads that captured the People's Vote march

Creatives go guerrilla with 'In case of hard Brexit break glass' stunt
Ben Bold
Mar 26,2019

Creatives go guerrilla with 'In case of hard Brexit break glass' stunt

People's Vote spoofs Fyre Festival trailer with Brexit film
Orianna Rosa Royle
Mar 20,2019

People's Vote spoofs Fyre Festival trailer with Brexit film

Brexit: what's in store for the industry?
Kate Magee
Mar 18,2019

Brexit: what's in store for the industry?

Thomas Cook slashes TV spend by 74%
Simon Gwynn
Mar 13,2019

Thomas Cook slashes TV spend by 74%

ITV and BBC's BritBox will be ad-free but 'not a rival' to Netflix
Omar Oakes
Feb 27,2019

ITV and BBC's BritBox will be ad-free but 'not a rival' to Netflix

UK adspend forecast to slow to 4.6% - and bad Brexit could make things worse
Omar Oakes
Jan 28,2019

UK adspend forecast to slow to 4.6% - and bad Brexit could make things worse

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites
Shannon Moyer
Jan 21,2019

JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites

Time for this industry to take action on a People's Vote
Sarah Baumann
Jan 18,2019

Time for this industry to take action on a People's Vote

Following defeat of Brexit deal, what's the best way forward for the country?
Simon Gwynn
Jan 17,2019

Following defeat of Brexit deal, what's the best way forward for the country?

Marketing budgets stop rising after six years of growth
Simon Gwynn
Jan 16,2019

Marketing budgets stop rising after six years of growth

Enders: 'No deal' Brexit would mean 3% ad market recession
Omar Oakes
Jan 14,2019

Enders: 'No deal' Brexit would mean 3% ad market recession

Backlash against 'pathetic' government Brexit ad campaign
Jonathan Owen
Jan 11,2019

Backlash against 'pathetic' government Brexit ad campaign

Government launches Brexit radio campaign
Gurjit Degun
Jan 08,2019

Government launches Brexit radio campaign

Behind the marketing strategy

AGENCY
EU referendum campaigns' most memorable ads
Omar Oakes
Jun 13,2016

EU referendum campaigns' most memorable ads

AGENCY
Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote
Gideon Spanier
Jun 08,2016

Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote ...

BRANDS
Podcast: Lord Heseltine speaks exclusively on marketing Brexit
Shona Ghosh
Jun 09,2016

Podcast: Lord Heseltine speaks exclusively on marketing Brexit

AGENCY
EU referendum is biggest missed opportunity in political marketing for a generation
Rupert Staines
Jun 21,2016

EU referendum is biggest missed opportunity in political marketing for a generation ...

AGENCY
Negative political campaigning: when it works and when it backfires
Benedict Pringle
May 19,2016

Negative political campaigning: when it works and when it backfires

AGENCY
#VoteyMcVoteFace, and how not to reach the youth of today
Joe Wade
Jun 03,2016

#VoteyMcVoteFace, and how not to reach the youth of today

AGENCY
Vote Leave, agencies and brands react to Cameron
Gideon Spanier
Jun 08,2016

Vote Leave, agencies and brands react to Cameron

More Brexit news

There's a term for what HSBC is up to: dog-whistling
Simon Gwynn
Jan 08,2019

There's a term for what HSBC is up to: dog-whistling

HSBC champions cultural openness in British cities amid Brexit uncertainty
Brittaney Kiefer
Jan 03,2019

HSBC champions cultural openness in British cities amid Brexit uncertainty

People's Vote campaign opens Brexit shop selling 'worst deals in Europe'
Brittaney Kiefer
Nov 23,2018

People's Vote campaign opens Brexit shop selling 'worst deals in Europe'

Ad market booms with growth accelerating and forecasts revised upwards
Simon Gwynn
Nov 08,2018

Ad market booms with growth accelerating and forecasts revised upwards

How worried should the ad industry be about prospects for the UK economy in 2019?
Alex Brownsell
Nov 07,2018

How worried should the ad industry be about prospects for the UK economy in 2019?

In-housing and GDPR blamed for fall in reviews so far this year
Simon Gwynn
Oct 26,2018

In-housing and GDPR blamed for fall in reviews so far this year

WPP's Blackett: opportunity for creative industries is to make people feel they belong post-Brexit
Nicola Kemp
May 24,2018

WPP's Blackett: opportunity for creative industries is to make people feel they belong post-Brexit

James Murphy: time for ad industry to 'barrel through' and make the best of Brexit
Emily Tan
May 18,2018

James Murphy: time for ad industry to 'barrel through' and make the best of Brexit

Could the UK pass the Amazon test?
David Patton
May 14,2018

Could the UK pass the Amazon test?

Labour MP Umunna: tech giants need to be regulated on a global scale
Simon Gwynn
May 11,2018

Labour MP Umunna: tech giants need to be regulated on a global scale

Tencent signs govt deal to open pathway to China for UK's creative industries
Emily Tan
May 09,2018

Tencent signs govt deal to open pathway to China for UK's creative industries

Government plans 140 campaigns including Brexit deal 'reassurance' drive
Gemma Charles
Apr 27,2018

Government plans 140 campaigns including Brexit deal 'reassurance' drive

Brexit: how the advertising industry can safeguard talent
Fredrik Borestrom
Apr 03,2018

Brexit: how the advertising industry can safeguard talent

Promote UK launches to support British ad industry globally as Brexit looms
Gideon Spanier
Mar 27,2018

Promote UK launches to support British ad industry globally as Brexit looms

Total Media launches joint venture with Germany's Mediaplus to offset Brexit 'uncertainty'
Gideon Spanier
Mar 19,2018

Total Media launches joint venture with Germany's Mediaplus to offset Brexit 'uncertainty'

Anti-Brexit billboard campaign compares leaving EU to a disappointing burger
Simon Gwynn
Mar 07,2018

Anti-Brexit billboard campaign compares leaving EU to a disappointing burger

What should the name Toys R Us conjure up? A magical interactive world of fun and fantasy...
Kate Jones
Mar 01,2018

What should the name Toys R Us conjure up? A magical interactive world of fun and fantasy...

Anti-Brexit group 'to launch nationwide ad campaign' this month
Omar Oakes
Feb 08,2018

Anti-Brexit group 'to launch nationwide ad campaign' this month