The online homepage takeover campaign, brokered by Zed, commences on Wednesday. It aims to raise brand awareness of Zurich insurance among ABC1 users between 35- and 54-years-old who are in the market for insurance but are not price sensitive.
The campaign will feature humorous "what if" situations based around car, home and commercial insurance.
One homepage takeover sees a webpage smashed through by a gloved hand which snatches a car radio from a vehicle interior shown in the ad banner. Accompanying this is the strapline: "What if someone shares your taste in music?"
Diane Rowe, account director at Zed, said: "With this campaign we continue to build the profile of Zurich as the insurer, not only for today but for the future.
"Digital is at the heart of our strategy for Zurich, delivering both brand interaction and engagement, and we are delighted that Zurich has embraced the true potential of online marketing."
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