According to the magazine, the models will be sent to mingle with fans with the aim of "preoccupying and calming" them in case the tension of the event spills over into rage.
In a bid to give the idea some credibility, the magazine has also enlisted relationship expert and psychotherapist Christine Webber, who has prepared a report for Zoo on how violent instincts of men are subdued when around attractive women.
According to Webber: "When a guy's testosterone is occupied with his sex drive, his aggression is defused. Watch a couple of guys have a heated conversation in the pub. As soon as an attractive woman walks by, their heads swivel to watch her and their minds wander below their belts."
This latest publicity stunt by the magazine comes a week after it urged readers to dump their girlfriends to ensure "hassle-free enjoyment" of the tournament. The magazine offered top 10 dumping tips including "don't tell her you've dumped her. Simply change your identity and ignore her".
Paul Merrill, Zoo editor, said: "We are flying a huge army of girls out to Portugal in order for them to keep fans entertained in an attempt to deter any kind of fighting. We are hoping the only thing to get fans heated will be our gorgeous girls.
Last month, Emap announced that Zoo had achieved a weekly sale of 150,000 after £4m investment in the title.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
