Zoo echoes FHM in 'girl of week' deal with Yates's bars

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May 13, 2004

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Zoo echoes FHM in 'girl of week' deal with Yates's bars

LONDON - Zoo Weekly has tied up with Yates's chain of bars in a campaign called 'Girl of the Week', which sees the Emap's men's weekly trawling Yates's bars looking for 'undiscovered local talent' echoing sister title FHM's High Street Honeys.

Each week, a girl will be selected as girl of the week on the basis of her reflecting Yates's brand values -- "fun, fashionable and flirty".

Full-page images of the winners, accompanied by saucy interviews, will be featured in Zoo Weekly magazine showcasing the most gorgeous girls from across the country. The campaign ties in with Euro 2004 activity throughout the summer.

Rhiannon Cox, senior creative solutions executive at Emap, said: "Zoo was able to offer Yates's the perfect platform to communicate with young men and we are confident that the creative will be a big hit with our readers."

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