Watts, who took up the role last Monday (20 May), will be focusing on building the client base for the company’s Creative Taste arm, which develops and runs cafés and restaurants within cultural and heritage sites.
Last May, Watts left her position as head of events and catering at the Natural History Museum, after working at the venue for four years, to head up business development for caterer .
Adrian Willson, Creativevents’ managing director, said: "Zoë will focus primarily on developing new opportunities for Creative Taste and building on the firm foundations that are in place for this exciting part of the business.
"She will be a huge asset to us supporting the continued growth of Creativevents as well as promoting the company in the wider marketplace."
Watts said: "Creativevents has an enviable reputation for boosting revenue generation for its clients and I relish the opportunity of working with the team to build our presence in the cultural sector."
Earlier this month, Creative Taste won a six-year catering and hospitality contract worth £3.8m with .
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