Zing will be conducting research using its innovative iPad Research Pods for the duration of the event, running from 3-7 February at Birmingham's NEC.
David Langrish, global head of brand at i2i Events Group, said: "It is important to us that we have real-time data collected during the show to provide our sales team with the insights they need to aid the exhibitor re-booking process.
"Zing came highly recommended and they have an innovative, flexible way of collecting large, robust amounts of data, fast, during the event and not having to wait until after the show for results."
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