Zenith roadblocks Five's digital Ashes inventory

LONDON - ZenithOptimedia has signed an exclusive solus deal with Five to buy the entire online ad inventory surrounding the broadcaster's coverage of cricket's Ashes series this summer.

The Ashes: ZenithOptimedia in solus deal for Five's digital ad inventory
The Ashes: ZenithOptimedia in solus deal for Five's digital ad inventory

For the first time, Five will make available its daily coverage of the Ashes to its catch-up TV service, Demand Five.

The broadcaster will also launch a stand-alone Ashes microsite, which will feature exclusive short-form video content, in addition to the long-form highlights programme.

Under the terms of the contract between Five and the England and Wales Cricket Board, each 45-minute programme presented by Mark Nicholas will be available to view online for seven days from 10pm each day of play.

The ZenithOptimedia deal includes all pre and mid-roll around the Ashes and the one-day internationals, display advertising on the cricket-related pages of Demand Five, and, on Five's cricket microsite, display inventory plus pre-roll on short-form content.

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