Clear Channel has identified ad solutions from 15 June to help agencies take advantage of the summer cricket series, which attracted more than 400,000 spectators the last time it took place in the UK in 2005.
To reach sports fans, Clear Channel has chosen more than 100 panels, including Connect phone boxes, 48-sheets, 96-sheets and digital roadside LED 48-sheets close to the stadia where the test matches will be played.
The digital 48-sheets allow advertisers to broadcast highly targeted messages including uploading congratulations messages on the screen at Vauxhall Cross, close to The Oval immediately after the event.
The 10 digital screens across London can also be used to update consumers on play, using RSS feeds and schedule different copy for different times of the day.
Clear Channel's mobile services division is also offering advertisers the opportunity to target consumers through a branded cricket game. By texting a keyword, consumers receive a link to download a game that has a mobile site with video, live content and sport reports and analysis.
Richard Bon, head of support and planning at Clear Channel Outdoor UK, said the firm's tailored outdoor advertising opportunities will enable clients to talk to this highly desirable target audience in the lead-up to the Test matches and during the series in a relevant, targeted way that can create great resonance for brands.
The Ashes starts in Cardiff on 8 July, with the final Fifth Test commencing on 20 August at The Oval. England and Australia also play each other in a series of one-day internationals from 30 August until 20 September.
In 2005, 7.4 million people watched the final Fifth Test on Channel 4 and William Hill took £50m in bets.
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