The Google-owned video sharing site is opening up its revenue programme to producers of ‘one off' hits on a video-by-video basis allowing consumers to cash in on clips of skateboarding dogs and babies eating birthday cake.
"To determine whether a particular video is eligible for monetisation, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service," said product manager Shenaz Zack. "If your video is eligible for monetisation, you will receive an email and see an ‘enable revenue sharing' message next to your video on the watch page, as well as in other places in your account."
Once a user has agreed to take part in YouTube's revenue sharing scheme, Google will sell ads against individual videos, paying a share of the cash generated in that user's Google AdSense account each month.
Google is still keen to foster relationships with professional content producers, but some of its biggest hits have been one off videos uploaded by users.
The initiative means that consumers who have been sending videos into ITV's You've Been Framed in the hope of receiving a cheque for £250 now have another out let for their creativity.
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