In the same category, best television and cinema ad for confectionery or snacks, JWT London is also nominated for its work for Nestle's After Eight brand, for its "anything goes" campaign.
In the Yorkie ads, a series of women attempt to trick shopkeepers into thinking they are men as they try to get their hands on a Yorkie chocolate bar. However the ads invariably end with the woman being foiled, with the strapline "it's not for girls".
The ads have drawn criticism that they are sexist, with one of the straplines in particular -- a billboard advising women to "save your money for driving lessons" -- coming in for criticism.
Another controversial ad, BMP DDB's "lifesaver" spot for Marmite, is also nominated in the category. The ad shows a lifesaver eating a Marmite sandwich, and then giving a man mouth-to-mouth resuscitation. When the man comes to, he tastes the Marmite and in his confusion begins to snog the lifesaver. The ad was hyped with claims of the first same-sex kiss between men in British advertising.
Other British agencies to be nominated for awards include McCann-Erickson London, for Yoplait YOP and for its Walls sausages campaigns; and Bartle Bogle Hegarty, for its work on BiFi.
In the packaging and design category, Design Bridge London was nominated for work on Gordon's Gin; Pearlfisher for its work on Green & Black's chocolate and Absolut Vanilia; and Landor Associates for its work on Walkers Sensations.
In the interactive category, Dowcarter Edinburgh was nominated for the site; Carlson Digital is the only finalist in the dairy category for ; while Leonardo London and Zentropy are the finalists in the baking/sweet foods category for and respectively. Arnold Interactive London is the only finalist in the savoury foods category for the site.
The Food and Beverage Awards 2003 received 1,670 entries from 56 countries. Winners will be revealed at a ceremony on Friday May 30 at the Radisson SAS in Portman Square in London.
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