Yes, Lebron James really drives a Kia, says Lebron James

NBA superstar takes on real-life doubters in three new spots from David&Goliath

In 2014, Lebron James started appearing in ads for Kia, and not since Tiger Woods shilled for Buick has the public been of a celebrity endorsement.  Now. Lebron takes on the doubters in this new spot from Kia and agency David&Goliath, in which he addresses a real tweet that wagers $10 million he won’t "roll up to the games" in his K900. It’s the first of three spots in which the NBA superstar will take on the skeptics.

Credits

Founder & Chairman
Chief Creative Officer
Creative Director
Creative Director
Sr. Copywriter
Sr. Art Director
Copywriter
Art Director
President
Managing Director
Account Director
Account Supervisor
Account Executive
Assistant Account Executive
Account Coordinator
Chief Digital Officer
Director of Digital Technology
Digital Account Director
Digital Account Executive
Digital Assistant Account Executive
Chief Strategic Officer
Director of Strategic Planning
Sr. Strategic Planner
Director of Broadcast Production
Executive Producer
Director of Art Production
Sr. Art Producer
Jr. Art Producer
Project Managers
Director of Business Affairs
Associate Business Affairs Manager
Product Information Manager
Production Company
MJZ
Director
President
Executive Producer
Producer
Editorial
Managing Director
Editor (Courtesy of Rock Paper Scissors)
Asst. Editor
Producer
Visual Effects
Executive Producer
Senior Producer
VFX Supervisor
Content Photographer/Videographer
Executive Producer
Senior Producer
Sound Design/Mix
CD/Partner