Booking.com is celebrating the small things that make or break holiday accommodation in its first European brand campaign. The spot, created by Wieden & Kennedy Amsterdam, is the same as one that aired in Canada in January but instead features a voiceover from the British comedian Peter Serafinowicz. It makes fun of the trivial things that people staying in holiday accommodation rave about – such as nice slippers, eggs and ice cubes – by describing them in dramatic, excitable language. The work was written by Zoe Hawkins and Siavosh Zabeti, art directed by Kia Heinnen and Cari Vander Yacht, and directed by Traktor.
Wieden & Kennedy
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