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Directed by Noam Murro, Kia's "Drive the Dream" Super Bowl spot aims to demonstrate that the Optima is a car people will feel proud to own.

The spot opens on 'the sandman' in an unsuspecting couple’s bedroom. He sprinkles magic sand onto the wife’s face, transporting her to a stereotypical "prince charming" dream.

But then he accidentally trips and spills his entire bag of sand on the man’s face giving him an "extreme dream" filled with his wildest thoughts and deepest desires— super model, Adriana Lima, rock band, Motley Crue, MMA fighter Chuck Liddell, champion bull rider, Judd Leffew, and thousands of bikini clad fans.