The new site, supported with a direct mail campaign by Rapier sent to advertisers, lets consumers search for a business by type, company name and location.
Advertisers' listings now also include where the business is located on a map, directions, blogs, and details about the company such as photos and retail sales information.
Sponsored listings have the most prominence and are targeted by classification and areas.
Yell is also attempting to drive business for its advertisers through search engine optimisation, so that a search for plumbers or florists would lead consumers to Yell's business listings.
The move follows the recent push for Yell's directory service 118 24 7, which is being advertised on TV and online with the ‘Directory Heaven' campaign.
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