The three month campaign, called ‘Directory Heaven' and created by Rapier, features a series of humorous cartoon scenarios in which 118 24 7 provides consumers with the business telephone number they require.
The ads carry the strapline, ‘Directory heaven from Yellow Pages' and also promote a new service - 118 24 7 TextBack - whereby customers can text their request for business information and receive a text response.
As part of the campaign, visitors to can download a ringtone of the ad's theme tune and vote in a poll asking whether they love or hate the new spot.
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