Yahoo! links with Fast Web Media for football content

LONDON - Yahoo! UK & Ireland will carry football content from Megasoccer.com and 4thegame.com after signing a deal with Fast Web Media.

, the official website of the Barclaycard Premiership sponsor, will provide original content to in a box on the football homepage, including a What the Papers Say round-up, and a feature called Wacky World, looking at the stranger side of football.

is a global soccer site and will provide in-depth world football features on the EUFA Champions League, as well as stories on the Spanish, Italian, French and German leagues and the English national team.

Each site will have accompanying editorial links and promotional branding including logos and branded boxes. Both sites are owned and operated by Fast Web Media.

Simon Fry, principal producer for media at Yahoo! UK & Ireland, said: "Sport is one of our most popular products on Yahoo! UK & Ireland and we are pleased to be able to offer our users even more news and information the original content from 4thegame and Megasoccer, two of the most comprehensive football sites around."

Fast Web Media, which is based in Manchester, was formed in December 1994 as Hercules Communications and renamed Fast Web Media in 1998 following its acquisition by Fast Search & Transfer. It also owns Leaguemanagers.com and FSM.

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Jennifer Whitehead, recommends

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