Mundy will take the role of head of European operations at Yahoo!, a new role at the portal.
She reports to the director of European advertising operations Dominic Trigg, another new appointment at Yahoo! UK & Ireland. He joins Yahoo! from Music Choice Europe, where he spent two years as media sales director, responsible for all media sales.
Yahoo! has been expanding its sales team following deals with brands including Reebok, Sony, Vodafone, Nissan and Aiwa. Along with the two senior appointments, Yahoo! has added two additional account managers and three European sales managers to the pan-European sales team.
Alison Reay, sales director for Yahoo! UK & Ireland, said that the expansion of the sales team reflected the attraction of online advertising as the perfect platform for pan-European branding campaigns.
Reay said: "No other medium can truly offer the same reach and cohesive planning opportunities across Europe."
Last week, Yahoo! announced in its third-quarter results that revenues from brand advertising had risen by 20% and reported an overall surge in revenues from marketing services of 48% to $245.1m (拢147m).
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