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The digital campaign encourages new and existing supporters to donate a sum from £3 a month to raise funds to conserve the endangered giant panda and its habitat.

The online ads feature a giant panda and her cub being slowly revealed as the bamboo forest disappears before them with text that reads: "Bamboo forests are home to the last 1600 wild pandas, but as the forests are carved up the panda faces extinction. You can help from just £3 per month."

The ads aim to highlight that panda adoption makes a real impact on the work being done for China's giant panda population, now confined to fragmented forests in the mountains of southern China.

The campaign will appear on various websites including Ebay and will drive potential adopters to the .

In return for a minimum donation of £3 a month supporters receive an adoption pack, which includes a soft toy panda, a fact booklet about the adopted animal, a print of the animal, a greetings card, a booklet on environmentally-friendly living and newsletter updates about WWF and the panda over the course of the year.

Shelley Haliburton, senior online campaign manager at WWF-UK, said: "One of our many aims is to increase panda habitat in the Minshan mountains of Southern China by 10% by 2010.  

"This campaign will help raise valuable funds to achieve this and other goals to conserve the panda population."

Marc Nohr, managing partner at Kitcatt Nohr, said: "We've created an emotionally appealing online acquisition campaign which aims to attract new and existing donors to adopt a panda.

"Our creative approach was to highlight how few pandas remain in the wild today and how their habitat will shrink to dangerous levels unless urgent action is taken to protect it."