On 28 March, people around the world will switch off their lights to support WWF's Earth Hour, will the marketing team join in?
Absolutely. It is a project that the whole organisation has come together to support.
What is the main marketing challenge you face?
As a charity, we have to be effective and creative with limited resources. We also need to make sure that people understand the breadth of WWF's work in the 21st century and communicate effectively with all of our audiences.
What are the perks?
Apart from a lot of panda-related branding, the people and work at WWF are inspirational and fascinating, so there is never a dull day.
Describe the marketing team in three words.
Resourceful, lively, multi-skilled.
Is there a dress code?
Normally it's pretty casual, but there are times when people have been known to wear panda or polar bear suits (all in the name of a good cause, of course).
How do you come up with new marketing ideas?
Working for the world's leading environmental organisation where we address issues from the survival of species and habitats to climate change, sustainable business and environmental education, there is never a shortage of topics or ideas for us to draw upon. We also have plenty of in-house expertise and creativity, so we make the most of that.
What are the hours like?
The regular hours are 9 to 5, but we have to be flexible for big projects and events.
What about the salary and benefits package?
We are on a par with other NGOs.
Are there any downsides?
Only in the limitations on our resources when we're trying to achieve our aims.
Is there anything interesting about the inside of your office?
We are mainly open-plan, and there are lots of opportunities to see and hear about WWF's work worldwide from people who are actively involved in fieldwork overseas.
Company facts
- WWF's headquarters are at Panda House, Weyside Park, Godalming, Surrey GU7 1XR.
- The organisation employs 360 people, eight of them in brand communications.
- For the year to 30 June 2008, 47% of WWF's income (£20.5m) came from membership and donations from individuals; 20% (£8.7m) came from legacies; 14% (£6.3m) came from corporate donations and sponsorship.
- Its 50th anniversary is in 2011.
- David Nussbaum is chief executive; Winnie De'Ath is director of communications; Katie Randerson is head of brand communications.