The agency won the account in an open pitch after its work on this year's campaign. Activity for the event in 2007 will include new DRTV, direct mail, press and outdoor.
Almost three quarters of a million women have taken part so far in this year's Race for Life events around the country, raising £46m for the charity.
WWAV Rapp Collins London is already retained by CRUK and works on the charity's ongoing fundraising programme.
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