WWAV on alert as British Gas kicks off direct review

LONDON - British Gas is to review its direct marketing business, which could see the account move out of direct marketing agency WWAV Rapp Collins after more than 10 years.

The review follows the arrival of marketing director Amanda Mackenzie last year. Mackenzie said: "We enjoy an excellent relationship with all our agencies, who have supported us passionately and tirelessly over the years.

"As a matter of due diligence it is time we paused for breath to see if we can work smarter. If at the end of the review we find ourselves in the same place, that will mean we have the right relationships and the right model to support our business needs."
 
The review will also mean the utilities giant centralise its print artwork production. The direct marketing pitch process will get under way in December and is due to be resolved by May next year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content