It is the first time in seven years that will be available for free. The promotion starts on November 8 and runs until November 12. During this time, nonsubscribers will have access to all of the site's content, with no subscription nor registration necessary.
WSJ.com has signed up a number of companies as sponsors of what it is dubbing its "open house", which will be promoted by advertising on the internet.
Todd Larsen, president of consumer electronic publishing at Dow Jones & Company, said: "We are excited to showcase our many great features. Our research has shown that when people have more exposure to the site, they become more interested and want to subscribe."
The company first ran a similar promotion back in 1997, when it crossed the 100,000-subscriber mark. WSJ.com now has 701,000 paid subscribers worldwide.
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