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It is part of a wider global push for all three of the newspaper's editions -- US, Europe and Asia -- that breaks this week and runs for two months.

The campaign has been created by Baltimore-based advertising agency Trahan, Burden & Charles, which created the 2002 campaign "Don't get left behind". The campaign will tell advertisers that the paper delivers a global audience of decision makers with unparalleled purchasing power.

It highlights the international nature of business and asks: "Is your media buy as global as your customers?" The ads show all three editions of The Wall Street Journal with the strapline "It works".

The ads will appear in titles including Media Week, M&M Europe and Haymarket Publishing's ±±¾©Èü³µpk10 as well as Brand Republic.

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