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Publisher Dow Jones said that the move more accurately reflects the total circulation, and that it would be useful to advertisers.

"We will offer advertisers new, more flexible ways to reach the largest-ever paid audience of the Journal franchise, in print and online," Karen Elliot House, publisher of The Wall Street Journal, said.

Dow Jones promised to more aggressively market print and online subscriptions. It currently has a print circulation of 1.8m and an online paid circulation of 686,000. With overseas editions, the newspaper has a global print and online circulation of 2.7m.

L Gordon Crovitz, president of electronic publishing at Dow Jones, said: "This latest effort will showcase the advantages to advertisers of reaching the full range of subscribers to the Journal franchise, while also encouraging people to subscribe to both print and online."

The company is encouraging advertisers to use online and print editions by offering a 30% bonus on the value of online advertising for any advertisers who maintain or increase their levels of print advertising while adding online spend.

The Wall Street Journal has stuck to its guns in maintaining a subscription-only service for its online edition, while other publishers have attempted to make internet versions of print publications financially viable by selling advertising and charging for services such as viewing older articles. Last year, it revamped the site in a $28m (£16.7m) overhaul, and raised subscription levels at the same time.

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