Other UK agencies vying for recognition in tonight's Media Lions at the Cannes Festival of Creativity include PHD with two nominations for its Oreo campaign, three for TBWA\London and two for OgilvyOne.
Other shortlised UK agencies include Havas Media, Leo Burnett, JWT, Publicis, Grey, Wieden + Kennedy, Wunderman, Adam&Eve/DDB and Saatchi & Saatchi.
Among MediaCom's shortlisted entries is 'The World’s First Personalised TV ±±¾©Èü³µpk10 for Coca-Cola'. Designed to maintain the momentum and impact of its 'Share a Coke' work, it involved creating a fully personalised TV campaign to target Coke’s core 16- to 34-year-old audience.
It resulted in all 11 million viewers of the 4oD catch-up TV platform having the chance to see their own name on a bottle, by using people’s 4oD sign-in name.
In total, the campaign created four million dynamically-created TV spots that called each individual viewer by name on the Share a Coke bottle.
Omnicom's PHD created the Oreo Eclipse campaign in anticipation that the infamous British weather would spoil the biggest solar eclipse of the decade.
It used astronomical data to create real-time Oreo outdoor which mirrored the exact timings and trajectory of the eclipse happening in the sky above it. To complete the media activity the media agency literally eclipsed the sun by wrapping two million copies of the News UK’s biggest selling newspaper, The Sun with ads.
According to the agency's Cannes submission, sales following the Oreo Eclipse rose 59 per cent year on year making March 2015, Oreo’s biggest ever sales month.
The winners will be annouced tonight.
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