LONDON - WPP Digital has paid $1.8m (拢920,000) to acquire a minority stake in US-based Yield Software, a web-based firm that produces technology for managing internet marketing.
Yield, which is based in San Mateo, California, has secured $6m in series B funding from WPP, lead investor Draper Fisher Jurvetson and existing investor WashingtonVC.
WPP's investment in Yield is a further manifestation of its strategy to invest in more targeted and measurable forms of marketing, particularly digital media.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now