LONDON - World Vision, the international relief and development organisation, is launching a campaign to promote child sponsorship to subscribers of online DVD-rental service LoveFilm.
Created by agency Meteorite, the activity targets recipients of LoveFilm DVDs using an insert similar to those employed in film promotion. With the headline ‘The Greatest Story Ever Told...' it outlines the impact of sponsorship.
The campaign is being supported by an online trailer which tells the story of a sponsored child and gives details of how visitors can get involved.
The activity breaks later this month and will run throughout the summer.
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