Spotify will run bespoke audio ads, featuring Wired editor David Rowan and associate editor Ben Hammersley, describing the new magazine in a 30-second spot created exclusively for the music platform.
The campaign, which launches this week and will run throughout April, will see banner display ads run alongside the bespoke audio spots pushing listeners to Wired's website.
The launch issue of Wired, published by Conde Nast, will be available on 2 April, with the website www.wired.co.uk launching simultaneously.
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