M&C Saatchi will handle activity for the workplace pension, state pension and The Pensions Advisory Service. The DWP has previously worked with fellow government roster agency Engine on promoting the rules around workplace pensions.
The Peninsula Hotels has appointed MullenLowe Profero as its first global digital agency of record, following a competitive pitch process. The account will be led by the agency’s Hong Kong office, and will focus on "strategy, creative execution and technical facilitation". Peninsula previously worked with different agencies on a project basis.
Nutmeg, the online investment management service, has appointed Abbott Mead Vickers BBDO to launch its first national brand ad campaign, scheduled for the autumn. The Omnicom agency previously worked with Nutmeg on a project basis.
Holland & Barrett, the health food retailer, has added FCB Inferno to its UK agency roster on a digital brief without a pitch. Read more about this story.
Charles Wells, the independent brewer, has appointed Arena Media to handle its consolidated £2m media account across the Young’s cask, Bombardier and Estrella Damm brands. The Havas Media Group agency will be managing all media strategy, planning and buying activation for the Young’s and Bombardier brands, having already handled the the Estrella Damm UK media business since 2012. The incumbent on the Young’s and Bombardier accounts was ZenithOptimedia.
Total Media has won the media account for Intercarabao, the global distribution company behind Thai energy drink brand Carabao. The company’s first UK media appointment is part of a multi-million pound integrated marketing campaign being launched this month.
Dare has been appointed by hospitality company Hakkasan Group to develop its digital strategy for their Asian Luxury Collection and as part of a global push into the US, EMEA and Asia-Pacific. The Asian Luxury Collection includes brands Hakkasan, Yauatcha, Sake no Hana, HKK and Ling Ling. There is no incumbent.
Birmingham Airport has appointed RBH Creative Communications Agency to develop a brand video for the airport, as well as producing advertising and exhibition stand collateral for the World Routes Conference.
Portas has won an integrated creative brief to reposition Crew Clothing Company, the 20-year-old clothing brand. The work will cover brand strategy, a new creative direction across all channels and a brand campaign to include TVC, out-of-home and digital media to launch in September.
The Happy Egg Company, the free-range egg brand owned by Noble Foods, has awarded its above-the-line account to The Clinton Lab, a brand new joint venture between integrated retail agency Live & Breathe and incumbent agency, The Clinton Partnership. The agency’s first task will be to deliver a multichannel campaign led by TV, due to break later this year.
Bigdog has won the search and content marketing account for skin clinic group sk:n after a three-way digital pitch. Bigdog succeeds incumbent WMG and will work in partnership with sister agency, Bray Leino Yucca. Sk:n, which has been an NHS partner for 25 years, is aiming to grow its estate from 40 clinics.
Corridor Manchester Partnership has appointed Jane Wentworth Associates to conduct an extensive brand research project on the Corridor area of Manchester following a pitch earlier this year – the first time it has appointed an agency for this purpose. The partnership comprises a group of organisations and businesses based around the city’s Oxford Road, including the University of Manchester, Royal Northern College of Music, Central Manchester University Hospital, Bruntwood and ARUP.
Delete has been appointed by Southampton FC as its digital partner after a competitive pitch. The club will work in collaboration with Delete to develop a digital transformation strategy focused on increasing fan engagement within the UK and internationally. This is the first time Southampton has appointed a digital partner.
Manchester digital marketing agency theEword has been reappointed by Merlin Entertainments and Blackpool Council to lead the digital strategy for tourist campaign Blackpool’s Back for a third year. 2015’s campaign saw the website receive more than 1.6 million total visits, compared to 970,000 the year before.
UK charity Street League has appointed youth specialists Livity to relaunch its brand and create its first national marketing campaign. Livity, which creates youth campaigns for the likes of Google, Unilever and Barclays, won the work following a competitive pitch. It is the first time that Street League, which aims to bring an end to youth unemployment by harnessing the power of sport, has appointed a creative agency
The Raspberry Pi Foundation, the organisation behind the handheld Raspberry Pi computer, has also appointed Livity to research the UK teen market. The account was awarded without a pitch or intermediary. It is a new piece of business with no incumbent.
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