Winners of the Newsworks Planning Awards 2014

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December 02, 2014

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Winners of the Newsworks Planning Awards 2014

The winners have been announced for this year's Newsworks 2014 Planning Awards, chosen by a jury of 16 client and agency judges, led by Amanda Rendle, global head of marketing at HSBC.

Winners announced for the Newsworks Planning Awards 2014

A party at the Century Club in London on Thursday celebrated the 85 entries from 16 media agencies.

The winners are:

Best newspaper campaign

Manning Gottlieb OMD - PS4 Launch, PlayStation

Shortlisted

Four Communications - Where riverside living starts, Greenwich Peninsula
Mindshare - Super Sunday, Post Office
Vizeum - MINI Mischief and Horseplay, MINI

Best newsbrand campaign

PHD - Travel That Matters, Expedia

Shortlisted

Manning Gottlieb OMD - World Cup 2014, Dacia
Manning Gottlieb OMD - PS4 Launch, PlayStation
Starcom MediaVest Group - FSR Refrigerator ��pk10, Samsung

Best topical campaign

Initiative - 4G at no extra cost, Tesco Mobile

Shortlisted
Goodstuff - King of the Mornings, Yorkshire Tea
Manning Gottlieb OMD - World Cup 2014, Dacia
MediaCom - SmartMatch, Royal Bank of Scotland

Tablet award

OMD UK - The Taste, Channel 4

Shortlisted
Mindshare - Little Frill Brand, First Direct
Mindshare - Sing it Kitty, Three
PHD - Game of Thrones, HBO

Omnimedia award

OMD UK - The Great Food Journey, Walkers Market Deli range

Highly commended
MediaCom - CRUK - We Will, Cancer Research UK

Shortlisted
Initiative - Audible Activation, Audible
MEC - Be a Great Westerner, First Great Western
OMD UK - Health Hero, Boots

Best use of content – joint winners

Carat - Give a Child a Breakfast, Kellogg’s
Manning Gottlieb OMD - Fashion on the Front Row, John Lewis

Shortlisted
MediaCom - Best of British, DFS
MediaCom - Let’s colour award, Dulux
UM London - Burton's Fish 'n' Chips - Back with a Bang! Burton’s Biscuits

Chair’s award

MediaCom - CRUK - We Will, Cancer Research UK

Rufus Olins, chief executive of Newsworks, said: "Our judging focused on two telling questions: Is this something I wish I'd done? Is it something others could learn from? The debates were lively and the winners widely admired."

Amanda Rendle, global head of marketing at HSBC and chair of the judges, said: "These awards truly recognise the UK's outstanding planning talent. The judges and I have awarded the work that both inspires and raises the bar for everyone in the industry. The calibre of entries has been outstanding in 2014."

The winning entries are available at

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