LONDON - William Hill, the UK's largest high street bookmaker, is running an in-shop and experiential drive ahead of the 2009 Grand National which takes place on 4 April.
William Hill's retail agency, Billington Cartmell, has devised ‘hit squad' activity for key areas of London, with promotional staff targeting tube and train stations, offices and local businesses, encouraging them to run office sweepstakes and bet with William Hill.
The will also be Grand National posters the bookmaker's 2300 outlets throughout the UK and Ireland.
The agency has also created an advertorial in Sport magazine, raising awareness of running office sweepstake with William Hill.
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