You only need to spend five minutes in East London to realise that the beard is firmly back in fashion, much to the horror of shaving brands.
In an attempt to have a dig at men's growing love affair with facial hair, this 44-second spot for Wilkinson Sword Deutschland charts beard style through the ages and the aversion that babies have towards hirsute blokes.
Featuring numerous screaming babies crying at bearded men, the finale is a happy baby, chuckling joyfully at the sight of a clean-shaven man.
Brand: Wilkinson Sword Germany
Agency: Labamba Agency in Hamburg
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