The 30-second ad, created by JWT New York, broke on Sunday during ITV1's 'The X Factor', 'The Gadget Show' on Channel Five, and 'The Inbetweeners' on Channel 4.
The ad is part of a £20m integrated marketing campaign, including print, outdoor, digital and in-store promotions, in what the brand calls its "biggest-ever" marketing investment.
Targeted at 25- to 34-year-old men, the ad shows a young man shaving with the Hydro razor, while looking out of the window.
Scenes the man observes, including a man leaving the London Underground and a female jogger in the park, become drenched in water, highlighting the hydration the young man's skin is meant to receive from the product.
Wibke Stoffers, marketing manager at Wilkinson Sword, said: "The Hydro campaign is going to reach 23 million UK men and drive mass awareness of our new launch.
"Excellent in-store visibility and strong promotional offers are set to convert mass awareness into mass trial. The retailers that back Hydro with in-store theatre and off-shelf display are going to be the winners in terms of category sales and profit."
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