The company revealed in April that it was putting the work up for grabs. There was no incumbent, although WPP-owned J Walter Thompson has worked on the brand. JWT created the "We take it personally" strapline in 1996 and chose the orange branding TNT still uses.
By contrast, rival parcel delivery service FedEx has a £10m advertising budget. Last year it ran a print campaign, created by VCCP, in the UK, Italy and France, along with a German television campaign.
TNT is also gearing up for the launch of TNT Mail in the UK. Last week it hired Simon Dolph as the head of marketing and communications for the new mail distribution service.
Wieden & Kennedy Amsterdam creates advertising for Nike Europe and is on the Heineken roster.
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