What's on TV teams up with Sky for online TV guide

LONDON - IPC Media's market-leading weekly TV magazine What's on TV has teamed up with BSkyB to provide the TV guide on the broadcaster's recently relaunched TV website Sky.com.

As part of the deal, What's on TV receives branding on each page of the site's TV guide in the form of its logo, with the strapline 'The best value TV guide'.

The deal extends the existing relationship between IPC tx, the division that publishes IPC's TV listings titles, and Sky, which sees movie review content from TV Times carried on Skymovies.com.

Andrew Horton, commercial director at IPC, said: "This deal follows our successful partnership on Sky Movies and extends our relationship with Sky."

The Sky.com TV guide provides listings up to seven days ahead of broadcast across all channels on Sky Digital. It appears in a similar format to the TV guide that appears on the Sky Digital service.

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