The 100-page catalogue will be available directly from 544 WH Smith outlets and 20 WH Smith travel stores from the middle of November.
It will showcase more than 1,200 Christmas gift ideas and accessories, including books, CDs and decorations.
Loewy, which was briefed to create the design and concept for WH Smith, said the catalogue would aim to boost the number of point-of-sale, and phone orders in the run up to the festive period.
The agency said it created its own project team featuring Jason Read, who contributed to the creative direction, and photographer Andy Parkington, to work on the catalogue's development, from planning to production.
Peter McCreary, managing director of the Loewy publishing team, said: "The catalogue aims to deliver a traditional but inspirational tone that visually highlights the breadth of product range, while also acknowledging the importance of a value driven approach in order to reinforce the brand as a destination for best price and exclusive deals."