This year's awards will aim to generate entries from media and data companies, as well as increasing the number of entries from direct agencies and clients. The committee also hopes for entries from multi-agency teams who have worked together on a campaign.
According to Westgate, it is important that the awards celebrate the skills and craftmanship demonstrated in all markets -- from IT and business-to-business to FMCG and fundraising -- and across all media, offline and digital.
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