Music Cube, which runs from 24-26 October at Westfield London in Shepherd's Bush, and from 31 October to 2 November at Westfield Stratford, will see bands performing live in a sound-proof glass cube to an audience in a specficially-created VIP dance floor area.
Guests will be able to listen to the music via Sennheiser headphones. The audience will also be able to physically 'feel' the music through a sensory vibraring floor system in the cube.
Each of the live music sessions will last 30 minutes, with each performance being streamed online through Westfield and media partner Kiss 100's channels. Kiss FM's DJs will also be performing live in the giant LED glass cube.
The event aims to showcase Westfield’s existing music platform, Westfield Presents, provide emerging talent with a platform to perform and will round off each day with two headliner acts.
Music Cube also aims to change the way consumers experience live music. MNEK is the first act to be confirmed to perform on 25 October at 3pm at Westfield London.
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