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Music Cube aims to revolutionise the way consumers experience live music, with artists and bands performing live in a bespoke sound-proof glass cube complete with LED surround to music fans who can listen courtesy of state-of-the-art Sennheiser headphones.
British rapper and singer-songwriter Professor Green performed five tracks live in cube, including hit single ‘Lullaby’ to more than 200 press and VIPs. Members of the public were able to view the Music Cube and performance from the balcony surrounds.
Music Cube took place at Westfield London from 24-26 October and will also be installed at Westfield Stratford City from 31 October until 2 November. Visitors to each centre will also be able to stream content live to their mobile and tablet devices through Westfield’s wi-fi, allowing access to exclusive backstage content, artist interviews and live Twitter Q&A.
They will also be able to experience the new Infiniti Q50 car and the Infiniti Red Bull Racing Formula 1 car, to demonstrate how technology can be fun and exciting.
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