Slimming club WeightWatchers has handed Faulds its pounds 4m
advertising business after a two-way pitch against undisclosed
opposition.
The move comes as the company tries to cement its brand in the face of
growing competition from health clubs and gyms such as Holmes Place.
WeightWatchers confirmed plans to review out of incumbent Tequila Payne
Stracey earlier this year. Recent activity has taken in terrestrial and
satellite direct response ads and direct mail. New work is also expected
to cover radio, print and outdoor.
New advertising activity will be overseen by Weight-Watchers’ UK head of
marketing, Carol Andrews, who also oversaw the pitch process.
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