Kicking off this Friday London Fashion Week AW16 will see a host of brands activate, including Toni & Guy, American Express, Maybelline and Lavazza. Presenting partner Sunglass Hut will also be offering accredited guests the opportunity to personalise their LFW tote bags, in addition to receiving a customised sunglass case. Maybelline will be offering tutorials and makeup refreshers from a special lounge.
When: 19-23 February
Where: Brewer Street car park in Soho, and other locations across London
Westfield’s series of Indulgence events kicks off at Westfield London on Friday (19 February), and will take place until Sunday before it moves to the shopping centre’s Stratford location. There will be four rooms to explore, each centered around a different theme.
When: 19-21 February
Where: Westfield London, White City, Ariel Way, London W12 7GF
Adidas is to host a series of fitness events within an X-shaped pop-up space, known as The X in London’s Victoria Park, beginning today (18 February). The installation has been inspired by the brand’s PureBoost X women’s running shoe, and will offer a range of training sessions, including sunrise yoga and runs. Adidas will also hold Q&A sessions with fitness experts, supper clubs and smoothie making sessions.
When: 18-28 February
Where: London’s Victoria Park, Grove Road, Bow, London E3 5TB
Gap will be hosting the second of its weekly music events this weekend, at its flagship store on London’s Oxford Street. The pop-up, hosted in collaboration with London’s Lion Coffee & Records, will feature live music performances and unplugged sessions with singers, DJs and musicians.
When: Each weekend until 10 April
Where: Gap, 376-384 Oxford Street, London W1C 1JY
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