The week will kick off with HIIT training sessions at Motus Strength gym in Chelsea, followed by a series of #TrainTuesday classes on 26 January, where options include resistance training, barre classes, Psychle bike workouts and yoga.
Wednesday 27 January will see the brand host an NRC Speed Run event at Paddington Recreation Ground, where runners of all abilities are invited to take part.
Nike is heading to its King's Road store for a one-off SNKRS lock-in event on 28 January. Here, the brand’s sportswear range will be available to peruse, meanwhile attendees will be able to have their sneakers cleaned, and the customisable Nike ID service will be available.
The five-day event will come to an end with Nike’s Better For It Friday group exercise event at Lindley Hall in south west London.
The brand has created a new mobile site known as The NikeWomen Edit for the occasion, enabling individuals to sign up for events, view lookbooks of the latest collections, and utilise a Gif generator to create customised, moving images.
Nike hosted a group running event as part of . Read all about the experiential strategies of .
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .