Weekender: Innovative art, platefuls of risotto and Va Va Voom selfies

Pepsi, Riso Gallo and Renault are all serving up brand experiences across the leap year weekend (26-28 February).

Pepsi Max Cherry's art exhibition will be available to view for one day only
Pepsi Max Cherry's art exhibition will be available to view for one day only

Pepsi Max Cherry has teamed up with Gif-iti artist Insa to create an artwork that springs to life through smartphones and tablets. Available to view for one day only at Ely’s Yard in London, the installation was inspired by three fans’ interpretations of the cherry drink - including those of pop star Charlie XCX who described the taste as "roaring through icy glaciers with pink cherry lips and glittery diamond eyes".

Where: Ely’s Yard, The Old Truman Brewery, 91 Brick Lane, London E1 6QL

When: 27 February, 5.30pm-10.30pm

Renault is celebrating the 25th birthday of its Clio model with a stylish photo experience. The brand is offering consumers the chance to take a pic of themselves in a motion capture silhouette and, in doing so, enter a competition to win a trip to Paris. The experiential campaign has been inspired by the chic imagery featured on Clio’s latest out of home campaign.

Where: The Bullring, Birmingham B5 4BU

When: 26-28 February

Risotto brand Riso Gallo has partnered with the head chef of the Italian Embassy to create a one-off dining experience at London cookery school Venturi's Table. Created by Danilo Cortellini, the menu pays homage to the sticky Italian rice through multicolour burrata tortellini with Sicilian red prawns and smoked artichoke broth, and risotto with braised onion, quail and truffle.

Where: Venturi’s Table, 6 Morie Street, London SW18 1SL

When: 26 February, 6.30pm, 8.15pm and 10pm.


(Creative Commons)

War Child and O2’s fundraising series comes to a close on Friday (26 February) with a special gig from Florence + The Machine. The band will perform at intimate venue St John in Hackney in order to raise awareness of the children’s charity.

Where: St John at Hackney Church , Lower Clapton Road, London E5 0PD

When: 26 February

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