LONDON - Digital marketing agency Worth has created The London Twitterthon, a website which extracts feeds associated with the London Marathon.
The agency is extracting all tweets which mention this Sunday's Marathon to give readers an idea of ‘what it's really like to run the London Marathon'.
‘We thought it would be a bit of fun to see what people were feeling and saying about the Marathon - before, during and after the event,' said Mark Ralphs, director at Worth of the .
Sunday's London Marathon will be the last to be sponsored by Unilever brand Flora after Virgin signed a £17m five-year deal to become title sponsor.
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