We7 tops two million members

LONDON - The ad-funded, Oxford-based streaming music service We7.com, founded by former Genesis front man Peter Gabriel, has topped two million monthly unique visitors, following rival Spotify's two million registered UK members milestone in this week.

We7: rivalling Spotify in realm of online music streaming
We7: rivalling Spotify in realm of online music streaming

said one million UK users visited the website in June, with an additional million accessing We7 tracks through it's 'play anywhere' strategy, which allows music to be shared via key online media partners, including NME, the Guardian, the Sun and Daily Mirror.

Recent exclusive listening parties have included Florence and The Machine's 'Lungs' on the Sun, and Jarvis Cocker's newest 'Further Complications', which was streamed through the Guardian.

Steve Purdam, We7 CEO, said: "Going through these growth barriers is an outstanding reflection of the quality of the We7 service and the desire by the consumer to access and share music in a legal way.

"We have also been honoured to host a raft of massive album exclusives and have created strong partnerships with various key players in media and music."

Purdam said average users visit the website for over 30 minutes, "which provides an outstanding framework" for brands to interact with its audiences.

The website has 4m licensed tracks from all four major labels and hundreds of independents, and has been a strong advocate of indie labels since its inception.

The company has teamed up with the Association of Independent Music (AIM) to provide playlists for Independents Day, a global celebration of independent music, which runs July 6 to 10.

Clive Gardiner, We7 senior vice president of digital music, said: "It is critical that the independent sector gets the same opportunities to enjoy exposure and revenues from new digital services as major labels."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content