Social video experts Be On review the latest viral by Nike
Nike’s latest campaign proves that hard work, patience and the drive to succeed is what it takes to realise your goals. Created by Wieden + Kennedy and released ahead of the 2015 Masters, Nike’s latest two-minute ad beautifully tracks the rise of young Northern Irish professional golfer, Rory McIlroy.
‘Ripple’ is beautifully simplistic, demonstrating that reality often provides the most inspiring of stories 8.5/10
As a young boy, Rory idolised Tiger Woods, eagerly watching him on television and taking every opportunity to practice the sport. Based on Rory’s real life admiration for the golfing legend, the video follows his transition from fan to competitor.
Rory practises with a plastic golf set in his family living room, putting balls into the washing machine and staying up late to perfect his swing in the rain. By the end of the video the audience see him playing alongside Tiger Woods in a real-life golfing tournament, evoking genuine emotion.
A melodic piano score, composed by Ludovico Einaudi, heightens the atmospheric tone of the film. Directed by Steve Rogers, ‘Ripple’ is beautifully simplistic, demonstrating that reality often provides the most inspiring of stories.
With nearly 1.5 million views in the first two days of its release and garnering thousands of shares on social media, Nike certainly know how to inspire its audience through realistic and unpretentious story-telling. And whilst golfing may typically be seen as a male-dominated sport, the real life element of the campaign broadens Nike’s audience and champions a ‘Just Do It’ approach to life.
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