People posing for photos can appear to interact with images displayed on the giant LED screen. These include a birthday cake with candles, a hammer, bowler hat and 'think' bubbles containing McDonald's menu items such as fries. McDonald's said the campaign, which was created by Leo Burnett, is the first of its kind.
The fast-food chain hopes that people will upload the images onto sites such as Facebook and Flickr. It also plans to upload a video of people using the screen to its website in the next few months.
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