The UK will begin airing two TV ad campaigns featuring adapted film animation on 24 June.
The McDonald's Ice Age Happy Meal campaign will feature movie characters on a variety of Happy Meal food choice, including organic milk, fruit bags and carrot sticks.
Vouchers in Happy Meal boxes can be redeemed for Ice Age: Dawn of the Dinosaurs movie vouchers, books and DVDs.
McDonald's and Twentieth Century Fox have previously teamed up for a Night at the Museum: Battle of the Smithsonian campaign.
Select restaurants in the UK will host family scavenger hunts, taking kids on an underground adventure to help the movie characters retrieve lost items, and will offer in-store giveaways such as character masks and balloons.
The promotion will be marketed with in-store merchandising, including window posters, drive-thru displays, and movie-themed Happy Meal boxes,
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