Wardour wins Derbyshire Building Society contract

LONDON - Derbyshire Building Society has appointed Wardour to produce a new customer publication.

Under the terms of the contract, from February next year Wardour will produce three issues of the magazine annually for the building society’s 400,000 members.

The society is the eighth largest in the UK and specialises in mortgages, insurance and loans.

The magazine will form a central part of the society’s new marketing and communications strategy. It will focus on lifestyle features that support the society’s brand and products.

Wardour already produces magazines for several banking firms including Alliance &Leicester, AXA and Lloyds TSB

Claire Bayliss, marketing director of Derbyshire, said: “We knew of Wardour through the quality of their work for other leading high street finance brands. The editorial and publishing solutions they came up with convinced us they understand our audience and how we can connect with them most effectively.”

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